Proposal to Sébal SA · Bassecourt

Understanding your craft. Giving it the right expression.

The starting point is your craft: sapphire grown in Delémont and shaped in Bassecourt, crystals and components made for the largest Swiss watch groups, a short chain that few firms can show.

The page you have seen is a first reading of your public content. You can acquire it as it is, deepen it with us, or extend it to your sales materials.

See the three packages Back to the proposed page

A proposal by Christophe Picou · Luxpotential.

Craft comes first.

What the reading noticed first

1978Founded in Bassecourt

100 %Swiss, from raw material to crystal

20pieces: the smallest run

10'000pieces per run, and more

2'000 °Cto grow sapphire

Five markers taken from your public content. The page sets them out; your eye confirms them.

Packages

Choose how far to go together.

The proposed page

CHF 1'200.– excl. VAT

You recognise yourself in the proposal and would like to have it.

Starting point: The reading already carried out from your public content.
What you receive: The page as presented, its texts and design, in French and English, with a short note on the presentation choices.
Revisions: One consolidated round of feedback.
SEO and AEO: Editorial preparation and markup included.

Handover: the files and a 30-minute handover session.

Choose this package

To go further together

The page and the interview

CHF 1'900.– excl. VAT

You would like your day-to-day reality to enrich this first reading.

Starting point: A one-hour interview, by video call or on site in Bassecourt on request: activity, clients, distinctive features, priorities.
What you receive: A reading put to the test: a one-page summary (what you bring, key messages, proof). The deepened page: texts and hierarchy reworked, in the visual direction shown.
Revisions: Two consolidated rounds of feedback.
SEO and AEO: Adapted to the validated content.

Handover: the page, the summary, the files and a 30-minute handover session.

Choose this package

The page and the materials

CHF 2'800.– excl. VAT

You would like to carry this expression into your exchanges with brands.

Starting point: Everything in the previous package.
What you receive: A two-page presentation sheet (PDF) and a LinkedIn cover visual.
Revisions: Two consolidated rounds of feedback on the page and the materials.
SEO and AEO: Same preparation, consistent messages across materials.

Handover: all the files and a 30-minute handover session.

Choose this package

In every package: a page in your language, a visual direction and the revisions described.

Compare

The three packages side by side.

What each package includes, line by line.

Package	The proposed pageCHF 1'200.–	The page and the interviewCHF 1'900.–	The page and the materialsCHF 2'800.–
The page as presented, its texts and design	Included	Included	Included
One-hour interview with you	Not included	Included	Included
One-page summary and reworked texts	Not included	Included	Included
Presentation sheet, two-page PDF	Not included	Not included	Included
LinkedIn cover visual	Not included	Not included	Included
Consolidated rounds of feedback	1	2	2
SEO and AEO preparation of the page	Included	Included	Included
Files and 30-minute handover	Included	Included	Included

The idea behind the proposal

Your craft first. The page follows.

Included in all three packages

A business that is easy to understand, for your visitors and for search engines.

Every package includes the SEO and AEO preparation of the page. Each term is explained below.

Useful information

Your craft clearly presented, consistent contact details, attributed proof, and answers to your clients’ questions: which crystal shapes, which run sizes, where the sapphire comes from.

A structured page

A heading hierarchy, metadata, alternative texts, sharing information and business markup where validated data allows.

Supported handover

A handover note for your provider: final web address, indexing, consistency with your existing site.

Indexing, ranking and citations in AI assistants’ answers depend on the search engines, on publication and on the visibility of your web address.

The process

Three stages, from reading to handover.

Understand

Your craft as the starting point. In packages two and three, the interview tests the reading against your experience.

Adjust

You confirm the facts, figures, images and wording.

Hand over

The page, the content, the note and the visibility elements. The handover helps your provider prepare the integration.

Questions

What to know before choosing.

Choosing

At CHF 1'200.–, is it the page I have already seen?

Yes. The first package gives you the page you have seen, in French and English, with its texts, design and files, after one consolidated round of feedback.

What is a consolidated round of feedback?

You gather your comments in one go and they are integrated together. A new graphic direction or broader content is quoted separately.

How is publication organised?

Your provider integrates the page and sets it up on your web address, according to their organisation and your budget. The files include the page, styles, visuals, search elements and a handover note.

When can search visibility begin?

The current preview carries a noindex instruction. The preparation targets the version published on your web address, where search visibility begins.

How do I confirm a package?

Through a quote setting out the scope, schedule, price excluding VAT, payment and terms of use of the files. The order is placed by agreeing to the quote.

How are texts and images used?

Your public content is the material of the page. You validate facts and visuals; sources are stated and you confirm permissions, notably for the film by the Republic and Canton of Jura.

Can we go further?

Yes, when a specific question arises about the company’s future. This is prepared on a quote, after the interview.

The vocabulary, made clear

SEO

Being found without advertising.Search engine optimisation. Ranking is decided by the search engines; no package can guarantee it.

AEO

Being a reliable source for assistants.Answer engine optimisation. The page is prepared to be a clear source when an AI assistant answers a question about your craft. The fundamentals are those of SEO; Google states that no special markup is required for its generative search features. Citations remain the engines’ decision.

Indexing and noindex

Appearing, or not yet.The preview carries a noindex instruction to stay out of results during our exchange. It is removed when the page goes live on your web address.

Metadata

What people read before opening the page.The title and description shown in search results and in the browser tab.

Heading hierarchy

A structure everyone can read.One main heading, then ordered section headings: search engines and screen readers understand the structure.

Alternative text

Describing each image.A short description of each photo, read by screen readers and used by search engines.

Schema.org markup

An identity card for search engines.Name, address, contact details and activity described in a standard format, only from validated data.

Sharing information

A clean preview when the link is shared.The title, description and image shown when the page is shared on LinkedIn or by messaging (Open Graph).

Handover note and session

Passing it on without loss.A written note for your provider and a 30-minute session to prepare the integration.

Web address and provider

Where the page will live.Your site’s address (sebal.ch) and the person or company who maintains it. The page is delivered ready to integrate.

Excluding VAT

The price shown, before tax.Excluding VAT. The service is provided from France. Any Swiss VAT is the responsibility of the receiving company under the acquisition tax. Exact terms are set out in the quote.

Your view of the proposal

Do you recognise your Sébal? Let’s talk about what comes next.

One conversation is enough to confirm the package that suits you and the schedule. ia@veia.ai

Talk to Christophe Picou Back to the page